Meta’s New Smart Glasses Got a Subtle Name Change. It Speaks Volumes About What’s Wrong With Them

WIREDThursday, September 18, 2025 at 10:00:00 AM
NegativeTechnology
Meta’s New Smart Glasses Got a Subtle Name Change. It Speaks Volumes About What’s Wrong With Them
Meta's recent rebranding of its smart glasses to Ray-Ban Display has raised eyebrows, as it seems to reflect a return to past mistakes rather than innovation. While the company initially gained an edge by learning from competitors, this shift suggests a troubling trend that could hinder their progress in the tech landscape. It's important to watch how this affects consumer perception and the future of smart eyewear.
— Curated by the World Pulse Now AI Editorial System

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