AI Doesn’t Have to Mean Revenue Hit for Ad Industry, WPP Tech Chief Says
PositiveTechnology

In a recent exclusive interview, WPP's tech chief, Stephan Pretorius, emphasized that artificial intelligence should be viewed as a growth opportunity for the advertising industry rather than a threat to revenue. This perspective is crucial as it highlights the potential for innovation and expansion in a sector often seen as vulnerable to technological disruption. By embracing AI, companies can enhance their strategies and improve client outcomes, ultimately driving growth in a competitive market.
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