AV1 – Now Powering 30% of Netflix Streaming
PositiveTechnology
- AV1 codec is now responsible for powering 30% of Netflix's streaming content, marking a significant milestone in the platform's technological evolution. This development highlights Netflix's commitment to enhancing streaming quality and efficiency through advanced video compression technology.
- The integration of AV1 is crucial for Netflix as it aims to improve user experience by delivering higher quality video at lower bandwidths. This move not only optimizes streaming performance but also aligns with the company's strategy to stay competitive in the rapidly evolving streaming landscape.
- This advancement in streaming technology comes amid ongoing changes at Netflix, including recent decisions to discontinue mobile device casting for newer TVs. Such adjustments reflect the company's efforts to refine its service offerings while navigating technical challenges, including outages during high-demand events like the premiere of popular series.
— via World Pulse Now AI Editorial System

