Matthew McConaughey fights unauthorized AI likenesses by trademarking himself
PositiveTechnology

- Matthew McConaughey has taken steps to protect his likeness from unauthorized use by trademarking his name and image, a move that highlights the growing concerns over artificial intelligence and its potential to replicate individuals without consent. This action was reported on January 14, 2026, by Engadget.
- This development underscores the importance of intellectual property rights in the digital age, particularly as AI technology advances. By trademarking himself, McConaughey aims to assert control over his identity and set a precedent for other public figures facing similar challenges.
— via World Pulse Now AI Editorial System