Matthew McConaughey fights unauthorized AI likenesses by trademarking himself

EngadgetWednesday, January 14, 2026 at 1:00:00 PM
PositiveTechnology
Matthew McConaughey fights unauthorized AI likenesses by trademarking himself
  • Matthew McConaughey has taken steps to protect his likeness from unauthorized use by trademarking his name and image, a move that highlights the growing concerns over artificial intelligence and its potential to replicate individuals without consent. This action was reported on January 14, 2026, by Engadget.
  • This development underscores the importance of intellectual property rights in the digital age, particularly as AI technology advances. By trademarking himself, McConaughey aims to assert control over his identity and set a precedent for other public figures facing similar challenges.
— via World Pulse Now AI Editorial System

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Matthew McConaughey Trademarks Himself to Fight AI Misuse
PositiveTechnology
Actor Matthew McConaughey has trademarked his likeness, including his famous catchphrase ‘Alright, alright, alright,’ to combat unauthorized uses of his image by artificial intelligence in legal contexts. This move comes amid rising concerns over AI's ability to replicate individuals without consent, prompting McConaughey to take proactive measures to protect his identity.

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