Matthew McConaughey Trademarks Himself to Fight AI Misuse

WSJ TechWednesday, January 14, 2026 at 3:00:00 AM
PositiveTechnology
Matthew McConaughey Trademarks Himself to Fight AI Misuse
  • Actor Matthew McConaughey has trademarked his likeness, including his famous catchphrase ‘Alright, alright, alright,’ to combat unauthorized uses of his image by artificial intelligence in legal contexts. This move comes amid rising concerns over AI's ability to replicate individuals without consent, prompting McConaughey to take proactive measures to protect his identity.
  • By securing these trademarks, McConaughey aims to establish legal grounds to challenge any AI-generated content that misuses his likeness, reinforcing his personal brand and ensuring that his image is not exploited without permission.
  • This development highlights a growing trend among artists and performers to safeguard their identities against AI misuse, as seen in recent actions by UK actors who voted overwhelmingly to refuse digital scanning on set. Such initiatives reflect a broader industry pushback against AI technologies that threaten individual rights and creative integrity.
— via World Pulse Now AI Editorial System

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