New York passes law requiring ads to disclose the use of AI performers

EngadgetThursday, December 11, 2025 at 8:26:19 PM
NeutralTechnology
New York passes law requiring ads to disclose the use of AI performers
  • New York has enacted a law requiring advertisements to disclose the use of AI performers, marking a significant step in regulating the integration of artificial intelligence in media and entertainment. This legislation aims to enhance transparency for consumers regarding the nature of the performers they are engaging with in various advertisements.
  • The law is crucial as it addresses growing concerns about the ethical implications of AI in creative fields, ensuring that consumers are informed when they are interacting with AI-generated content. This move reflects a broader trend towards accountability in the use of technology in advertising.
  • This development aligns with ongoing discussions about consumer data usage and pricing transparency in New York, as another recent law mandates retailers to disclose how consumer data may influence the pricing of essential goods. Both laws highlight a legislative push towards greater transparency and ethical standards in the use of technology across different sectors.
— via World Pulse Now AI Editorial System

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