The Evolution of Mattel: From Toy Maker to IP Company

Bloomberg TechnologyWednesday, December 10, 2025 at 3:56:35 PM
PositiveTechnology
The Evolution of Mattel: From Toy Maker to IP Company
  • Mattel Chairman and CEO Ynon Kreiz has transformed the company from a traditional toy manufacturer into a modern intellectual property and brand management powerhouse, recognizing the untapped potential of its brands beyond the toy aisle. This transformation was discussed during his appearance on 'The David Rubenstein Show: Peer to Peer Conversations' recorded on October 29 in New York.
  • This development signifies a strategic shift for Mattel, positioning it to leverage its iconic brands like Barbie and Hot Wheels in new markets and media, potentially enhancing revenue streams and brand relevance in a competitive landscape.
— via World Pulse Now AI Editorial System

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