The Evolution of Mattel: From Toy Maker to IP Company
PositiveTechnology

- Mattel Chairman and CEO Ynon Kreiz has transformed the company from a traditional toy manufacturer into a modern intellectual property and brand management powerhouse, recognizing the untapped potential of its brands beyond the toy aisle. This transformation was discussed during his appearance on 'The David Rubenstein Show: Peer to Peer Conversations' recorded on October 29 in New York.
- This development signifies a strategic shift for Mattel, positioning it to leverage its iconic brands like Barbie and Hot Wheels in new markets and media, potentially enhancing revenue streams and brand relevance in a competitive landscape.
— via World Pulse Now AI Editorial System

