Experiential entertainment is having a gold rush but commercial success is far from certain

The Guardian TechnologySunday, October 19, 2025 at 11:00:15 AM
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Experiential entertainment is having a gold rush but commercial success is far from certain
The opening of the first stage adaptation of 'The Hunger Games' in London is generating excitement among fans who are eager for an immersive experience. However, while the show promises to be electrifying, the commercial success of such experiential entertainment remains uncertain, as producers navigate the challenges of turning popular franchises into live performances. This event highlights the growing trend of immersive entertainment, but also raises questions about its sustainability in the competitive entertainment market.
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