Apple’s streaming service gets harder to tell apart from its streaming app, box

Ars TechnicaMonday, October 13, 2025 at 5:16:56 PM
NeutralTechnology
Apple’s streaming service gets harder to tell apart from its streaming app, box
Apple has streamlined its streaming offerings by removing the '+' from its service name, making it harder to distinguish from its streaming app and box. This change reflects Apple's ongoing efforts to simplify its product lineup and enhance user experience, but it may also lead to confusion among consumers who are accustomed to the previous branding.
— Curated by the World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended Readings
Apple could launch 3 new M5-powered devices this week, including a Vision Pro successor
PositiveTechnology
Exciting news for tech enthusiasts as Apple is set to unveil three new devices powered by the next-generation M5 chipset this week. This launch not only showcases Apple's commitment to innovation but also hints at a successor to the Vision Pro, which could redefine user experiences in the tech world. With the October 2025 product release cycle on the horizon, this event is significant for both consumers and investors, as it reflects Apple's ongoing evolution in the competitive tech landscape.
Not enough people are talking about the iPhone 17's best feature upgrade in years
PositiveTechnology
The latest buzz around the iPhone 17 highlights an exciting feature upgrade that many are overlooking. While the design and processor improvements are noteworthy, it's this new feature that truly enhances the user experience, making the iPhone more enjoyable to use. This matters because it shows how innovation can focus on user satisfaction rather than just technical specs, potentially reshaping how we interact with our devices.
The Pixel Watch 4 has been crowned the smartwatch king in one key area – even beating the Apple Watch
PositiveTechnology
The Pixel Watch 4 has emerged as a leader in smartwatch reparability, surpassing even the Apple Watch in this crucial aspect. This shift by Google highlights the importance of making devices easier to repair, setting a new standard in the industry. As consumers increasingly prioritize sustainability and longevity in their tech, this development could influence other companies, including Apple, to rethink their design and repair policies.
Apple Gives a Reason for the Reports of Terrible iPhone 17 Scratches
NeutralTechnology
Apple has addressed concerns regarding scratched iPhone 17 devices, clarifying that the marks are merely residue from their previous display stands. This explanation is important as it reassures customers that the scratches are not a manufacturing defect, potentially alleviating worries about the product's quality.
Apple TV+ is now just Apple TV
NeutralTechnology
Apple has rebranded its streaming service from Apple TV+ to simply Apple TV, reflecting a shift in focus towards integrating its content offerings more seamlessly. This change is significant as it aims to simplify the user experience and enhance the visibility of its original programming, making it easier for subscribers to access a wide range of content. As the streaming landscape becomes increasingly competitive, this move could help Apple better position itself against rivals.
Modern iOS Security Features – A Deep Dive into SPTM, TXM, and Exclaves
PositiveTechnology
The latest advancements in iOS security, including SPTM, TXM, and Exclaves, showcase Apple's commitment to user safety and privacy. These features not only enhance the security framework of iOS devices but also set a new standard in the tech industry, making it crucial for users to stay informed about these developments.
Apple Reportedly May Add Infrared Cameras to Its Next AirPods Pro
PositiveTechnology
Exciting news for tech enthusiasts as Apple is reportedly considering adding infrared cameras to its next AirPods Pro. These AI-powered cameras could be activated through gestures, enhancing user experience and functionality. This innovation could set a new standard in wearable technology, making the AirPods Pro even more appealing to consumers.
Forget Apple TV Plus, It's Just Apple TV Now
NeutralTechnology
Apple has rebranded its streaming service from Apple TV Plus to simply Apple TV. This change reflects a shift in focus and aims to streamline the user experience, making it easier for viewers to access content. The rebranding is significant as it highlights Apple's commitment to enhancing its digital offerings and could attract more subscribers.
Apple's new series from Breaking Bad creator finally gets a proper teaser –but it's still short
PositiveTechnology
Apple has finally released a proper teaser for its new series created by the mastermind behind Breaking Bad, generating excitement among fans. Although the teaser is brief, it hints at a captivating storyline that could rival its predecessor. This development is significant as it showcases Apple's commitment to producing high-quality content and could potentially attract a larger audience to its streaming platform.
Apple to Open iPhone Air Preorders in China on Oct. 17
PositiveTechnology
Apple is set to launch preorders for its sleek iPhone Air in China on October 17, marking a significant return after a brief hiatus. This move is crucial as it allows local carriers to get ready for the eSIM-only device, which is expected to enhance user experience and connectivity. The anticipation surrounding this release highlights Apple's commitment to the Chinese market and its innovative technology.
Is heart rate monitoring on earbuds actually viable? I tested two pairs, and here's my advice
PositiveTechnology
Heart rate monitoring in earbuds is becoming a reality with products like Beats' Powerbeats Pro 2 and Apple's AirPods Pro 2. I tested both to see which one fits better into your lifestyle. This technology not only enhances your workout experience but also provides valuable health insights, making it a significant advancement in wearable tech.
Apple's not just aiming at Meta Ray-Ban smart glasses, it's looking way beyond them
PositiveTechnology
Apple is setting its sights beyond just competing with Meta's Ray-Ban smart glasses, indicating a bold vision for the future of wearable technology. This move is significant as it suggests Apple is not only focused on current market players but is also looking to innovate and redefine the smart glasses category, potentially leading to groundbreaking advancements that could change how we interact with the digital world.
Latest from Technology
Apple could launch 3 new M5-powered devices this week, including a Vision Pro successor
PositiveTechnology
Exciting news for tech enthusiasts as Apple is set to unveil three new devices powered by the next-generation M5 chipset this week. This launch not only showcases Apple's commitment to innovation but also hints at a successor to the Vision Pro, which could redefine user experiences in the tech world. With the October 2025 product release cycle on the horizon, this event is significant for both consumers and investors, as it reflects Apple's ongoing evolution in the competitive tech landscape.
Tesla angers EV owners with Tron: Ares update that brings in-car ads to its navigation
NegativeTechnology
Tesla's latest update, Tron: Ares, has sparked frustration among electric vehicle owners by introducing in-car advertisements to its navigation system. This change has raised concerns about the user experience and the commercialization of what many consider a premium feature. As Tesla continues to innovate, this move may alienate loyal customers who value a distraction-free driving experience.
Ireland wants an encryption backdoor – but privacy experts urge authorities to "reconsider their plans"
NegativeTechnology
Ireland's push for an encryption backdoor has raised significant concerns among privacy experts, who are urging authorities to rethink their plans. The country, a strong advocate for mandatory chat scanning within the EU, aims to allow police access to encrypted messaging apps. This move could undermine user privacy and security, sparking a broader debate about the balance between safety and individual rights in the digital age.
The infrastructure gap CIOs must close to realize AI’s potential
NeutralTechnology
As AI adoption continues to rise, CIOs face the critical challenge of addressing infrastructure gaps that could hinder the realization of AI's full potential. This issue is significant because without robust and reliable infrastructure, businesses may struggle to achieve the transformative outcomes that AI promises, ultimately impacting their competitiveness and innovation.
China Puts Export Controls on Nexperia After Dutch Takeover
NegativeTechnology
Nexperia, a chipmaker, has been banned from exporting its products made in China following a takeover by the Dutch government. This move by Beijing is seen as a retaliatory measure against the Netherlands, highlighting the growing tensions in international trade and technology. The ban could significantly impact Nexperia's operations and the global semiconductor supply chain, raising concerns about the future of tech collaborations between China and Western nations.
Almost half of global endpoints still run Windows 10, despite reaching end-of-life - and its leaving organizations exposed
NegativeTechnology
As Windows 10 reaches its end-of-life on October 14, nearly half of global endpoints are still using this operating system, leaving many organizations vulnerable to security threats. The lack of crucial security updates means that these users may face increased risks of cyberattacks, making it essential for businesses to upgrade to newer systems to protect their data and infrastructure.