Hightouch and Narrative Are Finally Giving Companies Their Identity Back
PositiveTechnology
Hightouch and Narrative are collaborating to empower companies by allowing them to regain control over their customer data. This partnership enables businesses to create their own identity graphs using first-party data alongside various third-party sources, all within Snowflake. This is significant because it challenges the traditional vendor lock-in model, giving companies more autonomy and flexibility in managing their data.
— Curated by the World Pulse Now AI Editorial System