DirecTV will start replacing screensavers with AI-generated ads next year
PositiveTechnology

DirecTV is set to innovate its advertising strategy by replacing traditional screensavers with AI-generated ads starting next year. This move is significant as it not only enhances viewer engagement but also leverages cutting-edge technology to deliver personalized content. By integrating AI, DirecTV aims to create a more dynamic viewing experience, potentially increasing ad effectiveness and revenue.
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