Gong study: Sales teams using AI generate 77% more revenue per rep
PositiveTechnology

- A recent study by Gong reveals that sales teams utilizing artificial intelligence (AI) generate 77% more revenue per representative, indicating a significant shift in how revenue leaders perceive AI in business decision-making. The study analyzed over 7.1 million sales opportunities across more than 3,600 companies and surveyed over 3,000 global revenue leaders from various countries, including the US, UK, Australia, and Germany.
- This development underscores the growing trust in AI among enterprise revenue leaders, with seven in ten now relying on AI to inform their strategies. This marks a departure from previous years when AI was often seen as an experimental tool, suggesting that organizations are increasingly integrating AI into their core operations to enhance productivity and revenue generation.
- The findings reflect broader trends in the technology landscape, where companies are investing heavily in AI solutions to improve business processes. However, challenges remain, such as ensuring AI agents understand business contexts and data accurately. As organizations adopt AI more widely, the need for effective integration and monitoring tools becomes crucial, as evidenced by recent innovations from companies like Salesforce.
— via World Pulse Now AI Editorial System







