Toyota targets Bentley and Rolls-Royce with luxury Century brand
PositiveTechnology

Toyota is making a bold move into the luxury car market with the launch of its new Century brand, aiming to compete directly with high-end manufacturers like Bentley and Rolls-Royce. The introduction of a striking coupe concept showcases Toyota's commitment to luxury and innovation, which could reshape consumer expectations in the automotive industry. This expansion not only highlights Toyota's versatility but also signals a growing trend towards premium offerings from traditionally non-luxury brands.
— Curated by the World Pulse Now AI Editorial System



