Asus’ new ROG Xbox Ally X set to break the bank at $999.99

Ars TechnicaFriday, September 26, 2025 at 1:06:46 PM
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Asus’ new ROG Xbox Ally X set to break the bank at $999.99
Asus has announced the ROG Xbox Ally X, priced at a staggering $999.99, which many are finding hard to justify given the lower-powered ROG Xbox Ally's more accessible price of $599.99. This steep price point raises concerns about affordability in the gaming market, especially as gamers weigh their options for high-performance consoles. The reaction to this pricing strategy could significantly impact Asus's reputation and sales in a competitive industry.
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