Adobe is stepping into the AI-driven search game with a new tool called LLM Optimizer, designed to help marketers improve their brand's visibility in chatbot responses. As more people turn to AI chatbots like ChatGPT for answers instead of traditional search engines, Adobe wants to give businesses a way to ensure they don’t get lost in the shuffle. Think of it as SEO, but for the chatbot era.

Editor’s Note: Remember when SEO was the magic key to getting your website seen on Google? Now, with AI chatbots becoming the new "search bar," brands are scrambling to stay relevant. Adobe’s move signals a shift in how companies will need to think about digital visibility—no longer just optimizing for algorithms, but for conversational AI too. If this catches on, we might see a whole new industry of "chatbot SEO" experts emerge.