Apple Secures Exclusive U.S. Streaming Rights for Formula One
Financial MarketsAppleUpdated 15 hours ago

Apple Secures Exclusive U.S. Streaming Rights for Formula One

Apple has finalized a five-year deal to secure exclusive U.S. streaming rights for Formula One, worth $140 million annually. This significant partnership enhances Apple's sports portfolio and reflects the growing trend of tech companies investing in live sports. With this move, Apple aims to transform the viewing experience for F1 fans and expand its streaming service, following the success of its F1 film featuring Brad Pitt.

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Apple has secured exclusive US broadcast rights for Formula One in a five-year deal worth $140 million annually. This move comes after the success of Apple's F1 film featuring Brad Pitt, highlighting the company's commitment to expanding its streaming service with popular sports content. This partnership not only enhances Apple's offerings but also reflects the growing interest in Formula One in the US, making it a significant step for both the tech giant and the sport.

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