Apple is reportedly slashing production of the iPhone Air by over 90% starting next month due to a new survey indicating virtually no demand for the device. This drastic cut highlights potential challenges for Apple in maintaining its market position and raises concerns about consumer interest in its latest offerings. The decision reflects broader trends in the tech industry, where companies must adapt quickly to shifting consumer preferences.

Apple has significantly reduced production of the iPhone Air following a recent survey indicating a lack of consumer demand. This decision highlights the challenges the tech giant faces in maintaining sales momentum in a competitive market. The reduced production could impact Apple's revenue and market strategy, signaling a shift in consumer preferences that the company must address.