Apple Secures Exclusive U.S. Streaming Rights for Formula 1

Apple has secured exclusive U.S. streaming rights for Formula 1 in a landmark five-year deal worth $140 million annually. This partnership marks a significant expansion of Apple's sports offerings and reflects the growing trend of tech companies investing in live sports. With the aim of transforming fan engagement, Apple plans to leverage its technology to deliver an innovative viewing experience, enhancing its streaming platform and the popularity of F1 in the U.S.