Bryan Cranston expressed his gratitude towards OpenAI for addressing the issue of deepfakes on their Sora 2 platform, where users were able to create videos of him without permission. This action is significant as it highlights the ongoing concerns regarding consent and the ethical use of generative AI technology, especially in the entertainment industry. Cranston's proactive approach in collaborating with the actors' union Sag-Aftra underscores the importance of protecting artists' rights in the digital age.

OpenAI is taking significant steps to address the issue of celebrity deepfakes, a growing concern in the entertainment industry. Actor Bryan Cranston recently brought attention to this problem by notifying SAG-AFTRA after discovering AI-generated videos of himself on the Sora app. This collaboration between OpenAI and actors aims to protect their likenesses and ensure that AI technology is used responsibly. It's an important move that highlights the need for ethical standards in AI development, especially as deepfakes become more prevalent.