Football's return leads to broadcast TV's best viewer share in months, Nielsen says

The Washington TimesTuesday, October 21, 2025 at 9:56:00 PM
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Football's return leads to broadcast TV's best viewer share in months, Nielsen says
The return of college and professional football has significantly boosted broadcast TV's viewer share, achieving its highest ratings in months and surpassing cable for September, according to Nielsen Media Research. This resurgence is important as it highlights the enduring popularity of football and its impact on television viewership, which is crucial for networks and advertisers alike.
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