Arc’teryx fireworks display in Tibet prompts environmental outcry
NegativeWorld Affairs

Arc'teryx, the outdoor brand, has faced backlash after a fireworks display in Tibet's Shigatse region raised concerns about environmental harm. The event, known as the Rising Dragon, featured extensive pyrotechnics against the stunning Himalayan backdrop. Following public criticism, Arc'teryx acknowledged that the event did not align with its environmental values and issued an apology. This incident highlights the ongoing tension between promotional activities and environmental preservation, especially in ecologically sensitive areas like Tibet.
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