Brand apologizes over fireworks stunt in Tibet after backlash
NegativeWorld Affairs

Arc'teryx, a Canadian outdoor apparel brand, has faced backlash after a fireworks stunt in Tibet raised concerns about environmental impact. The incident has prompted local officials to investigate, highlighting the delicate balance between marketing and ecological responsibility. This situation matters as it underscores the growing scrutiny brands face regarding their environmental practices, especially in sensitive regions like the Himalayas.
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