Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’

The GuardianThursday, October 2, 2025 at 1:54:33 AM
Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’
Maxwell House, a historic coffee brand, has cleverly tapped into the ongoing housing crisis with its viral marketing campaign, rebranding itself as 'Maxwell Apartment Coffee'. This initiative highlights the stark reality that many Americans find housing unaffordable, while also offering a humorous twist by providing a 12-month lease of pre-ground coffee for under $40. This campaign not only showcases the brand's creativity but also resonates with consumers facing economic challenges, making it a relevant and engaging conversation starter.
— Curated by the World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended Readings
African 'cult' in Scottish forest brainwashed my daughter - and I want her deported back to the US, mum says
NegativeWorld Affairs
A mother is speaking out about her daughter being allegedly brainwashed by a cult in a Scottish forest, expressing her desire for her daughter to be deported back to the US. This situation highlights the dangers of such groups and the emotional turmoil families face when loved ones become involved in manipulative organizations. The mother's plea raises awareness about the need for vigilance regarding cult activities and the impact they can have on individuals and their families.
Opinion | Our Friends the al-Thanis of Qatar
PositiveWorld Affairs
In a significant move, President Trump has granted a U.S. defense guarantee to the monarchy of Qatar through an executive order. This decision not only strengthens the ties between the two nations but also enhances Qatar's security amidst regional tensions. The guarantee is a clear indication of the U.S.'s commitment to its allies in the Middle East, which is crucial for maintaining stability in the region.
Russia remains top uranium fuel supplier to US – Energy Department data
NeutralWorld Affairs
According to recent data from the Department of Energy, Russia continues to be the largest supplier of nuclear fuel to the United States. This information is significant as it highlights the ongoing reliance of the US on Russian uranium, which has implications for energy security and international relations. Understanding this dynamic is crucial as it affects both countries' energy policies and geopolitical strategies.
Pope Leo XIV says 'inhuman treatment of immigrants' in the U.S. isn't 'pro-life'
NegativeWorld Affairs
Pope Leo XIV has made a significant statement regarding the treatment of immigrants in the U.S., labeling it as 'inhuman' and asserting that Catholic politicians should be evaluated based on their entire policy stance. This matters because it highlights the moral implications of immigration policies and challenges leaders to reflect on their values, especially in a country where immigration is a hot-button issue.
Anti-Defamation League takes down extremism research after Musk leads rightwing backlash
NegativeWorld Affairs
The Anti-Defamation League (ADL), a key player in combating hate and extremism in the US, has taken down over a thousand pages of its research following a significant backlash led by rightwing influencers and Elon Musk. This move raises concerns about the influence of social media figures on important advocacy organizations and the potential chilling effect on research related to extremism. The ADL's decision highlights the ongoing tensions between free speech and the fight against hate, making it a critical moment for discussions around accountability and the role of advocacy groups.
Trump says snubbing him for Nobel would ‘insult’ US
NegativeWorld Affairs
Former President Trump has expressed his discontent over not being considered for the Nobel Prize, claiming that it would be an insult to the United States. He argues that his efforts in ending eight wars should merit recognition. This statement highlights Trump's ongoing quest for validation and the contentious nature of his presidency, as he continues to seek acknowledgment for his foreign policy decisions.
Prof. Schlevogt’s Compass No. 27: Unraveling the Gaza peace ploy – Vital questions buried by hype
NegativeWorld Affairs
The recent US Gaza peace plan, while celebrated by some, raises serious concerns about the future of Palestine. Prof. Schlevogt's analysis highlights vital questions that are often overlooked amidst the hype surrounding the proposal. This discussion is crucial as it could significantly impact the region's stability and the lives of countless individuals, making it essential for the international community to scrutinize the implications of such plans.
US-Israel plan: 'With international admin in Gaza, Palestine & Palestinians are going to disappear'
NegativeWorld Affairs
In a revealing interview, Italian journalist Francesca Borri discusses the troubling implications of the US-Israel postwar plan for Gaza. She highlights how the proposal could undermine Palestinian sovereignty by transforming Gaza into an internationally administered zone without enforceable commitments. This situation is exacerbated by the alignment of Arab regimes and the complicity of European donors, raising concerns about the future of Palestine and its people. Understanding these dynamics is crucial as they could lead to significant changes in the region's political landscape.
Israel bankrolling influencers to boost image in US – media
NegativeWorld Affairs
Israel is reportedly investing in influencers to enhance its image in the United States amid declining public approval due to the ongoing Gaza conflict. This strategy highlights the challenges Israel faces in shaping perceptions as the war continues to impact its reputation. By leveraging social media personalities, Israel aims to counteract negative sentiments and foster a more favorable view among American audiences, which is crucial for its diplomatic and public relations efforts.
Kremlin warns of ‘boomerang’ over West’s latest asset-tapping plan
NegativeWorld Affairs
The Kremlin has issued a warning regarding the EU's proposal for a 'reparations loan' linked to frozen Russian assets, as well as US lawmakers' efforts to seize these funds for Ukraine. This situation is significant as it highlights escalating tensions between Russia and the West, raising concerns about potential retaliatory measures from Moscow that could further destabilize international relations.
Border wall slicing through Arizona wildlife corridor begins construction: ‘A show of force for nothing’
NegativeWorld Affairs
Construction has begun on a 30-foot-high border wall in Arizona, alarming residents and environmentalists alike. This wall will slice through one of the last unbroken grasslands in the western United States, raising concerns about its impact on local wildlife and water resources. The project is seen by many as a show of force that could do more harm than good, highlighting the ongoing debate over border security and environmental preservation.
Once again, Netanyahu has outplayed Trump | Mohamad Bazzi
NegativeWorld Affairs
In a recent analysis, Mohamad Bazzi highlights how Donald Trump, despite his self-proclaimed prowess as a deal-maker, has been consistently outmaneuvered by leaders like Benjamin Netanyahu and Vladimir Putin. The article points out that Trump's delayed response to the Gaza conflict, which he initially promised to resolve quickly, reflects a broader trend of his administration struggling to assert effective foreign policy. This matters because it underscores the challenges the U.S. faces in navigating complex international relationships, particularly in the Middle East.
Latest from World Affairs
News live: PNG approves delayed defence treaty with Australia; Commonwealth Bank outage hits customers
PositiveWorld Affairs
Papua New Guinea has approved a delayed defense treaty with Australia, marking a significant step in strengthening military ties between the two nations. This agreement ensures mutual defense in the event of a military attack, which is crucial for regional stability. Additionally, the Commonwealth Bank is facing an outage affecting customers, highlighting the challenges in the banking sector. These developments are important as they reflect the evolving geopolitical landscape and the need for robust defense partnerships.
Conservationist Dame Jane Goodall dies aged 91
NegativeWorld Affairs
The world mourns the loss of Dame Jane Goodall, a pioneering conservationist and expert on chimpanzees, who passed away at the age of 91. Her groundbreaking work not only transformed our understanding of primates but also inspired countless individuals to advocate for wildlife conservation. Goodall's legacy will continue to influence future generations in the fight to protect our planet's biodiversity.
Activists say Israeli navy intercepted nine boats from aid flotilla headed to Gaza
NegativeWorld Affairs
The Israeli navy's interception of an aid flotilla headed for Gaza has sparked significant concern among activists and observers worldwide. This incident highlights ongoing tensions in the region and raises questions about humanitarian access to Gaza, which is crucial for the local population. The flotilla's journey was closely monitored on social media, amplifying its importance and the implications of such military actions.
Gaza aid flotilla: more than a dozen vessels intercepted by Israeli forces; Greta Thunberg arrested – live
NegativeWorld Affairs
In a significant escalation, Israeli forces intercepted a pro-Palestinian flotilla carrying around 500 activists approximately 75 miles off the coast of Gaza. Among those detained was climate activist Greta Thunberg, whose arrest has sparked widespread outrage. This incident highlights the ongoing tensions in the region and raises questions about humanitarian access and international response. Amnesty International UK has urged Prime Minister Keir Starmer to publicly condemn Israel's actions, emphasizing the need for accountability and support for those advocating for peace and justice.
Comedians face backlash for Saudi Arabia performances
NegativeWorld Affairs
Several well-known comedians, including Dave Chappelle, Kevin Hart, and Pete Davidson, are facing significant backlash for their upcoming performances at the Riyadh Comedy Festival in Saudi Arabia. This controversy arises from concerns over the country's human rights record, prompting discussions about the ethics of performing in such a context. The situation highlights the ongoing debate about the intersection of entertainment and social responsibility, making it a topic of interest for both fans and critics alike.
Munich Oktoberfest reopens after bomb threat, nearby explosion
NegativeWorld Affairs
Munich's Oktoberfest faced a significant disruption due to a bomb threat, leading to its closure for most of the day. This incident was compounded by a nearby explosion, raising concerns about safety at one of the world's largest festivals. The police are actively investigating the situation, which highlights the ongoing challenges of ensuring public safety at large events. Such threats can impact not only the festival's reputation but also the local economy, as Oktoberfest attracts millions of visitors each year.