As little as a decade ago it would have been unthinkable that an American institution such as Disney would have chosen to hitch its wagon to F1The remarkable nature of the transformation in Formula One’s fortunes in the United States could not have been better illustrated than by the incongruous sight of Mickey Mouse and an assortment of his Disney pals leading a gang of enthusiastic fans on a walk down the pit lane at the Las Vegas Grand Prix.F1 successfully hosting a race in Sin City and the US now boasting three sellout meetings is testament to the sport’s burgeoning prosperity. For all of the somewhat surreal edge of seeing Donald Duck and Goofy outside garages, the fact Disney has chosen F1 as a partner is indicative of the sea change the sport has brought about in a market it has long coveted. <a href="https://www.theguardian.com/sport/2025/nov/21/the-disneyfication-of-f1-goofy-in-the-pitlane-and-fantasia-in-vegas-underline-sports-us-transformation">Continue reading...</a>

تُعد الشراكة بين ديزني وفورمولا 1 (F1) تحولًا كبيرًا في وجود الرياضة في الولايات المتحدة. وقد أبرز سباق جائزة لاس فيغاس الكبرى هذا التغيير، حيث تفاعل شخصيات ديزني مثل ميكي ماوس وغوفي مع المشجعين في منطقة الحفر. إن نجاح F1 في الولايات المتحدة، مع تنظيم ثلاثة سباقات كاملة العدد، يسلط الضوء على الشعبية المتزايدة للرياضة والمشاركة الاستراتيجية لديزني، مما يعكس تحولًا ملحوظًا في المشهد الرياضي الأمريكي.

La asociación entre Disney y la Fórmula Uno (F1) marca una transformación significativa en la presencia del deporte en Estados Unidos. El Gran Premio de Las Vegas destacó este cambio, con personajes de Disney como Mickey Mouse y Goofy interactuando con los aficionados en el pit lane. El éxito de la F1 en EE. UU., ahora con tres carreras con entradas agotadas, resalta la creciente popularidad del deporte y la participación estratégica de Disney, reflejando un cambio notable en el panorama deportivo estadounidense.

Le partenariat entre Disney et la Formule 1 (F1) marque une transformation significative de la présence du sport aux États-Unis. Le Grand Prix de Las Vegas a illustré ce changement, avec des personnages Disney comme Mickey Mouse et Goofy interagissant avec les fans dans le paddock. Le succès de la F1 aux États-Unis, avec trois courses à guichets fermés, souligne la popularité croissante du sport et l'implication stratégique de Disney, reflétant un changement notable dans le paysage sportif américain.

The partnership between Disney and Formula One (F1) marks a significant transformation in the sport's presence in the United States. The Las Vegas Grand Prix showcased this change, with Disney characters like Mickey Mouse and Goofy engaging fans in the pit lane. The success of F1 in the U.S., now hosting three sellout races, highlights the sport's growing popularity and Disney's strategic involvement, reflecting a notable shift in the American sports landscape.

The Disneyfication of F1: Goofy in the pitlane and Fantasia in Vegas underline sport’s US transformation

The entertainment giant is building almost 2,000 homes in California’s Palm Springs area so beloved by its founderThe Coachella valley typically brings a few things to mind: hot desert sun, the most Instagrammable music festival in the country, and even more sun. What it doesn’t bring to mind, however, is the family-friendly, Mickey Mouse-eared nostalgia associated with all things Disney. But that may be changing.In 2022, Disney <a href="https://www.theguardian.com/us-news/2022/feb/17/disney-california-storyliving-community-rancho-mirage">announced plans to build a first-of-its-kind branded residential community</a>, which they have named “Storyliving by Disney”. The first of the Storyliving communities, Cotino, is officially welcoming residents into model homes in Rancho Mirage, a city nestled in Coachella valley. When all plans are finished, the 618-acre community will feature almost 2,000 residential units, including single-family homes and condos. <a href="https://www.theguardian.com/us-news/2025/nov/28/disney-community-palm-springs-california">Continue reading...</a>

تقوم ديزني بتطوير مجتمع سكني جديد يسمى 'Storyliving by Disney' في رانشو ميرانج، كاليفورنيا، والذي سيضم ما يقرب من 2000 منزل على مساحة 618 فدان، مما يعكس حب مؤسسها للمنطقة المحيطة ببال ميسبرينغز. تمثل هذه المبادرة تحولًا كبيرًا في نهج ديزني تجاه الحياة المجتمعية، حيث تجمع بين إرثها الترفيهي وتطوير الإسكان.

Disney está desarrollando una nueva comunidad residencial llamada 'Storyliving by Disney' en Rancho Mirage, California, que contará con casi 2,000 casas en 618 acres, reflejando el cariño de su fundador por la zona de Palm Springs. Esta iniciativa marca un cambio significativo en el enfoque de Disney hacia la vida comunitaria, combinando su legado de entretenimiento con el desarrollo residencial.

Disney développe une nouvelle communauté résidentielle nommée 'Storyliving by Disney' à Rancho Mirage, en Californie, qui comprendra près de 2 000 maisons sur 618 acres, reflétant l'affection du fondateur de l'entreprise pour la région de Palm Springs. Cette initiative marque un changement significatif dans l'approche de Disney en matière de vie communautaire, alliant son héritage de divertissement à un développement résidentiel.

Disney is developing a new residential community named 'Storyliving by Disney' in Rancho Mirage, California, which will feature nearly 2,000 homes across 618 acres, reflecting the company's founder's affection for the Palm Springs area. This initiative marks a significant shift in Disney's approach to community living, blending its entertainment legacy with residential development.

The Disneyfication of F1: Goofy in the pitlane and Fantasia in Vegas underline sport’s US transformation

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