Spirit of Walt but no Mickey Mouse in Disney’s planned desert community
PositiveWorld Affairs

- Disney is developing a new residential community named 'Storyliving by Disney' in Rancho Mirage, California, which will feature nearly 2,000 homes across 618 acres, reflecting the company's founder's affection for the Palm Springs area. This initiative marks a significant shift in Disney's approach to community living, blending its entertainment legacy with residential development.
- The creation of this community is a strategic move for Disney, aiming to diversify its offerings beyond traditional entertainment and theme parks. By establishing a branded residential area, Disney seeks to create a unique living experience that resonates with its brand identity, potentially attracting fans and families looking for a lifestyle infused with Disney's charm.
- This development aligns with broader trends of 'Disneyfication,' where the company's influence extends into various sectors, including sports and lifestyle. The recent partnership with Formula One illustrates Disney's strategy to engage audiences in new ways, as seen with characters like Mickey Mouse and Goofy appearing at major sporting events, reflecting a growing trend of integrating entertainment into everyday experiences.
— via World Pulse Now AI Editorial System


