French Intermarché ad goes viral for not using AI
PositiveWorld Affairs

- French supermarket chain Intermarché has gained widespread acclaim for its recent advertisement featuring a vegetarian wolf, which has gone viral for its use of traditional animation and live actors instead of artificial intelligence. The heartwarming narrative follows the wolf's transformation from a feared loner to a beloved character among other animals.
- This advertisement marks a significant marketing strategy for Intermarché, showcasing its commitment to creativity and authenticity in an era increasingly dominated by AI-generated content. The positive reception highlights the effectiveness of human storytelling in engaging audiences.
- The success of this campaign reflects a growing consumer preference for genuine, relatable content over automated productions, sparking discussions about the role of AI in advertising and the importance of emotional connections in brand messaging.
— via World Pulse Now AI Editorial System







