Spotify Test Will Let Users ‘Power’ the Algorithm and Generate Customized Playlists

Bloomberg TechnologyWednesday, December 10, 2025 at 7:00:22 PM
Spotify Test Will Let Users ‘Power’ the Algorithm and Generate Customized Playlists
  • Spotify has announced the introduction of the Prompted Playlist feature, allowing users to influence the algorithm and create customized playlists. This initiative, highlighted by incoming co-CEO Gustav Söderström, marks a significant step towards enhanced personalization in the music streaming experience.
  • This development is crucial for Spotify as it aims to deepen user engagement and satisfaction by providing more control over music recommendations. By empowering users to shape their listening experience, Spotify seeks to differentiate itself in a competitive market.
  • The move towards greater personalization aligns with broader trends in technology where user control and customization are increasingly prioritized. Additionally, Spotify's recent rollout of music videos and features like SongDNA reflects its ongoing evolution and ambition to enhance user interaction beyond traditional audio streaming.
— via World Pulse Now AI Editorial System

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