Spotify tests more personalized, AI-powered ‘Prompted Playlists’

TechCrunchWednesday, December 10, 2025 at 8:01:47 PM
  • Spotify is testing a new feature called 'Prompted Playlists,' which utilizes AI to create personalized playlists based on users' listening history and world knowledge, refreshing them daily or weekly. This initiative aims to enhance user engagement by allowing for a more tailored music experience.
  • The introduction of this feature signifies a strategic shift for Spotify towards greater personalization in music recommendations, empowering users to influence the algorithm and curate their own playlists, thereby increasing user satisfaction and retention.
  • This development reflects a broader trend in the tech industry where companies are increasingly leveraging AI to enhance user experiences, while also raising discussions about the balance between human curation and algorithmic recommendations in content delivery.
— via World Pulse Now AI Editorial System

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