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Instagram wants you to personalize your Reels algorithm for 2026

Engadget•Tuesday, January 13, 2026 at 9:52:52 PM
NeutralArtificial Intelligence
Instagram wants you to personalize your Reels algorithm for 2026
  • Instagram has announced plans to allow users to personalize their Reels algorithm by selecting specific topics that will appear in their feeds, a feature expected to roll out in 2026. This initiative aims to enhance user control over content visibility and engagement on the platform.
  • The introduction of this feature is significant for Instagram as it seeks to improve user satisfaction and retention by tailoring the content experience, potentially increasing overall engagement metrics.
  • This development reflects a broader trend in social media towards user empowerment and customization, as platforms increasingly leverage artificial intelligence to enhance user experiences and address privacy concerns, particularly in light of recent regulatory pressures in the EU regarding data sharing.
— via World Pulse Now AI Editorial System
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