Make your own Mickey Mouse clip—Disney embraces AI
PositiveArtificial Intelligence

- The Walt Disney Company has announced a three-year licensing agreement with OpenAI, allowing users to create short videos featuring iconic characters like Mickey Mouse and Cinderella through artificial intelligence on OpenAI's Sora platform. This partnership also includes a substantial $1 billion investment in OpenAI, marking a significant step in Disney's digital strategy.
- This collaboration is crucial for Disney as it seeks to innovate and expand its reach in the digital content creation space, leveraging AI technology to engage audiences in new ways. By integrating beloved characters into user-generated content, Disney aims to enhance its brand presence and relevance in an increasingly digital landscape.
- The deal reflects a broader trend in the entertainment industry where major companies are embracing AI technologies to enhance user experiences and content creation. As generative AI becomes more prevalent, this partnership positions Disney at the forefront of a transformative shift in how media is produced and consumed, potentially reshaping audience interactions with iconic franchises.
— via World Pulse Now AI Editorial System







