Make your own Mickey Mouse clip—Disney embraces AI

Tech Xplore — AI & MLThursday, December 11, 2025 at 3:44:24 PM
Make your own Mickey Mouse clip—Disney embraces AI
  • The Walt Disney Company has announced a three-year licensing agreement with OpenAI, allowing users to create short videos featuring iconic characters like Mickey Mouse and Cinderella through artificial intelligence on OpenAI's Sora platform. This partnership also includes a substantial $1 billion investment in OpenAI, marking a significant step in Disney's digital strategy.
  • This collaboration is crucial for Disney as it seeks to innovate and expand its reach in the digital content creation space, leveraging AI technology to engage audiences in new ways. By integrating beloved characters into user-generated content, Disney aims to enhance its brand presence and relevance in an increasingly digital landscape.
  • The deal reflects a broader trend in the entertainment industry where major companies are embracing AI technologies to enhance user experiences and content creation. As generative AI becomes more prevalent, this partnership positions Disney at the forefront of a transformative shift in how media is produced and consumed, potentially reshaping audience interactions with iconic franchises.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Continue Readings
How Oracle's massive Stargate deal with OpenAI has pushed Oracle to the center of the AI boom, turning its market cap into a barometer on AI sentiment (Bloomberg)
NeutralArtificial Intelligence
Oracle's recent $300 billion deal with OpenAI has positioned the company at the forefront of the artificial intelligence boom, transforming its market capitalization into a key indicator of investor sentiment towards AI technologies. This massive investment reflects Oracle's commitment to enhancing its AI capabilities and infrastructure.
In Just 28 Days, OpenAI Built Sora’s Android App Using Codex
PositiveArtificial Intelligence
OpenAI successfully developed Sora’s Android app in just 28 days using its Codex technology, showcasing the rapid advancements in AI-driven application development. This achievement highlights OpenAI's commitment to enhancing user experiences through innovative solutions.
OpenAI quietly adopts Anthropic’s modular skills framework to boost agent capabilities
PositiveArtificial Intelligence
OpenAI has begun integrating Anthropic’s modular skills framework, which was introduced in October, into its tools, including Codex and ChatGPT, to enhance the capabilities of its AI agents. This move indicates a strategic shift towards adopting more flexible and modular AI systems that can adapt to various tasks and user needs.
OpenAI claims four engineers and Codex build the Sora Android app in just 28 days
PositiveArtificial Intelligence
OpenAI has announced that its team, consisting of four engineers, successfully built the Sora Android app in just 28 days using its AI code-generation tool, Codex. This rapid development showcases the capabilities of AI in streamlining software creation processes.
Columbia University launches tracker for AI deals and lawsuits from media companies
NeutralArtificial Intelligence
Columbia University has launched a new tracker aimed at monitoring artificial intelligence (AI) deals and lawsuits involving media companies, reflecting the ongoing transformation within the media landscape as companies navigate partnerships and legal challenges related to AI technologies.
OpenAI hopes the Disney deal boosts Sora, which has high costs and limited traction; Sensor Tower: users average 13 minutes per day on Sora vs. 90 on TikTok (Financial Times)
NegativeArtificial Intelligence
OpenAI is banking on a $1 billion investment from Disney to enhance its Sora video generation tool, which has struggled to gain traction, averaging only 13 minutes of user engagement per day compared to TikTok's 90 minutes. This partnership allows Sora to utilize characters from Disney's extensive portfolio, including Marvel and Pixar.
OpenAI built an AI coding agent and uses it to improve the agent itself
PositiveArtificial Intelligence
OpenAI has developed an AI coding agent known as Codex, which is primarily responsible for its own enhancements, showcasing a self-improving technology. This innovation highlights OpenAI's commitment to advancing AI capabilities in coding and software engineering.
OpenAI signs deal to bring Disney characters to Sora and ChatGPT
NeutralArtificial Intelligence
OpenAI has signed a significant deal with Disney to integrate its iconic characters into the Sora video generation tool and ChatGPT, following a $1 billion equity investment from Disney. This partnership aims to enhance the creative capabilities of Sora, allowing users to generate videos featuring beloved characters from Disney's extensive portfolio, including Marvel and Star Wars.

Ready to build your own newsroom?

Subscribe to unlock a personalised feed, podcasts, newsletters, and notifications tailored to the topics you actually care about