OpenAI hopes the Disney deal boosts Sora, which has high costs and limited traction; Sensor Tower: users average 13 minutes per day on Sora vs. 90 on TikTok (Financial Times)
NegativeArtificial Intelligence
- OpenAI is banking on a $1 billion investment from Disney to enhance its Sora video generation tool, which has struggled to gain traction, averaging only 13 minutes of user engagement per day compared to TikTok's 90 minutes. This partnership allows Sora to utilize characters from Disney's extensive portfolio, including Marvel and Pixar.
- The investment is crucial for OpenAI as it seeks to revitalize Sora's user engagement and content creation capabilities, which have been hindered by high operational costs and a lack of sustained interest from users.
- This development highlights the ongoing challenges in the AI video generation market, where user retention remains a significant hurdle. Despite the potential boost from Disney's characters, Sora's initial excitement has waned, raising questions about its long-term viability in a competitive landscape dominated by established platforms.
— via World Pulse Now AI Editorial System
