Travel firm Tui says it is using AI to create ‘inspirational’ videos

The Guardian — Artificial IntelligenceWednesday, December 10, 2025 at 12:18:31 PM
Travel firm Tui says it is using AI to create ‘inspirational’ videos
  • Tui, Europe's largest travel operator, has announced significant investments in artificial intelligence, focusing on creating 'inspirational' videos and optimizing generative engines to enhance its visibility in AI chatbot responses. CEO Sebastian Ebel highlighted the company's strategy to leverage AI technologies as more travelers turn to platforms like ChatGPT for holiday planning.
  • This initiative is crucial for Tui as it aims to maintain a competitive edge in the travel industry, where digital engagement is increasingly driven by AI. By enhancing its content and visibility in chatbot interactions, Tui seeks to attract more customers and streamline the booking process.
  • The rise of AI technologies, particularly with the rapid user growth of Google's Gemini, reflects a shifting landscape where companies must adapt to new consumer behaviors. As AI chatbots become integral to decision-making, businesses like Tui are compelled to innovate, ensuring they remain relevant in a market that is rapidly evolving due to technological advancements.
— via World Pulse Now AI Editorial System

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