Disney strikes $1 billion deal with OpenAI to bring Mickey, Marvel, and more to generative video platform
PositiveArtificial Intelligence
- The Walt Disney Company has entered into a $1 billion agreement with OpenAI to license over 200 iconic characters, including Mickey Mouse and Iron Man, for use on OpenAI's Sora video-making platform. This partnership allows users to generate video sequences by typing descriptive text prompts, enhancing the creative possibilities within the platform.
- This collaboration is significant for Disney as it not only expands the reach of its beloved characters into the realm of generative AI but also positions the company as a leader in integrating advanced technology with storytelling. The investment reflects Disney's commitment to innovation in content creation.
- The deal highlights a growing trend in the entertainment industry where traditional media companies are increasingly partnering with tech firms to leverage AI capabilities. This partnership may redefine how audiences engage with content, raising questions about copyright, creativity, and the future of storytelling in a digital age.
— via World Pulse Now AI Editorial System







