Adobe, Qualcomm, and Humain partner to develop AI tools for Arabic content and the Middle East

At the 2025 Snapdragon Architecture Deep Dive event in San Diego, Qualcomm announced that its Snapdragon X2 Elite SoC's Adreno X2 GPU outperforms Intel and AMD integrated graphics processors (iGPUs). The Adreno X2 runs games at an average of 2.3 times faster than its predecessor, the Adreno X1, while also improving performance per watt by 125%. This advancement signifies a 70% increase in performance at the same wattage compared to the X1.

Adobe has announced its acquisition of Semrush for $1.9 billion in an all-cash deal. This strategic move aims to enhance brand visibility across traditional search engines, large language models, and AI discovery platforms.

Adobe has announced its intention to acquire Semrush for $1.9 billion, paying $12 per share. This acquisition aims to enhance Adobe's customer experience and brand visibility, particularly as generative AI transforms consumer interactions and digital marketing strategies.

Humain has partnered with Adobe and Qualcomm to develop artificial intelligence tools specifically for Arabic content. Utilizing Adobe's Firefly Foundry, the collaboration aims to create AI models, while Qualcomm's chips will be employed to power these models, enhancing the technological landscape for Arabic digital content.

The US has approved the sale of 35,000 advanced AI chips to the Emirati AI firm G42 and the Saudi Arabian company Humain. This decision marks a significant step in bolstering the technological ambitions of both Gulf nations, positioning them as key players in the AI sector.

Elon Musk's xAI has partnered with the Saudi artificial intelligence company Humain to establish a new data center in Saudi Arabia. This initiative is part of Crown Prince Mohammed bin Salman's strategy to diversify the kingdom's economy. The data center will be xAI's largest outside the United States.

AI video startup Luma AI has successfully raised $900 million in a Series C funding round led by Humain, bringing its valuation to approximately $4 billion. The company, founded by Indian-American CEO Amit Jain, is also partnering with Humain to develop a 2GW AI cluster in Saudi Arabia, marking a significant investment in the region's AI infrastructure.

Saudi Arabia's new artificial intelligence firm, Humain, is actively pursuing partnerships and investments in the AI sector, aiming to leverage the kingdom's resources. This marks a significant step in establishing Humain as a key player in the rapidly evolving technology landscape.