Adobe Bets on AI Search With $1.9B Semrush Acquisition

TechRepublic — Artificial IntelligenceThursday, November 20, 2025 at 12:18:28 PM
  • Adobe's acquisition of Semrush for $1.9 billion marks a significant investment in enhancing its capabilities in AI-driven search and digital marketing.
  • This acquisition is expected to improve Adobe's customer experience and brand visibility, particularly as the demand for AI solutions in marketing continues to rise.
  • The deal reflects a broader trend in the industry where companies are increasingly leveraging AI technologies to optimize search engine performance and enhance user engagement.
— via World Pulse Now AI Editorial System

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