Epic CEO Tim Sweeney urges Steam to remove Made with AI tags from game listings

DEV CommunitySunday, November 30, 2025 at 3:01:19 PM
  • Epic Games CEO Tim Sweeney has called on Steam to eliminate its newly introduced 'Made with AI' tags from game listings, arguing that AI should not be singled out as it is merely another tool for developers. This initiative by Steam aims to enhance transparency regarding the use of generative AI in game development, requiring publishers to disclose AI-generated content in their games.
  • The removal of these tags could impact how developers and consumers perceive AI in gaming, as Sweeney believes that labeling AI use creates an unnecessary stigma. His stance reflects a broader industry debate about the role of AI in game development and its implications for creativity and innovation.
  • This controversy highlights ongoing discussions about the integration of AI in various creative fields, with many industry leaders asserting that AI will become a ubiquitous part of future production processes. The pushback against labeling AI usage suggests a desire for normalization rather than differentiation, as the gaming industry navigates the evolving landscape of technology and ethics.
— via World Pulse Now AI Editorial System

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