OpenAI CEO Sam Altman declares 'code red' to improve ChatGPT amid rising competition

OpenAI has announced the provision of ChatGPT Enterprise to Accenture employees, alongside acquiring an ownership stake in Thrive Holdings. This move is part of OpenAI's strategy to enhance its offerings in enterprise AI solutions.

OpenAI CEO Sam Altman has declared a 'code red' for ChatGPT as Google’s Gemini 3 rapidly gains traction, amassing 200 million users within just three months of its launch. This shift marks a significant change in the competitive landscape of AI technologies, with Google now posing a formidable challenge to OpenAI's flagship product.

OpenAI has clarified that ChatGPT is not introducing advertisements, following a viral screenshot that suggested the chatbot was promoting the Peloton app during unrelated conversations. This misunderstanding arose from a post by AI enthusiast Kol Tregaskes, leading to concerns among users, including those who pay for the service.

During the Black Friday weekend in 2025, referrals to retailer mobile apps via ChatGPT increased by 28% year-over-year, with Amazon capturing 54% of these referrals, according to a report by Apptopia. This surge highlights ChatGPT's growing role in directing traffic to e-commerce platforms during peak shopping periods.

ChatGPT referrals to retailers' apps surged by 28% year-over-year on Black Friday, with Walmart and Amazon being the primary beneficiaries of this increase. This trend highlights the growing influence of AI in retail, particularly during peak shopping periods.

OpenAI CEO Sam Altman has declared a 'code red' for ChatGPT, urging an immediate focus on enhancing the AI platform while postponing other projects. This decision reflects the company's recognition of the need for rapid improvements in response to user feedback and competitive pressures in the AI sector.

Amazon has launched new Nova models and Nova Forge, an open training capability that allows organizations to create customized AI variants called Novellas. This initiative positions Amazon as a competitive player in the AI landscape, directly challenging established companies like OpenAI and Google.

Sam Altman, CEO of OpenAI, has declared a 'code red' to enhance ChatGPT amid escalating competition from Google's Gemini 3. In an internal memo, he emphasized the critical nature of this period for the chatbot, which is facing significant challenges in maintaining its market position.