From Wall Street to the World Cup: How Football Became Crypto’s Biggest Gateway Drug

CoinDeskSunday, December 14, 2025 at 2:00:00 PM
From Wall Street to the World Cup: How Football Became Crypto’s Biggest Gateway Drug
  • As institutions prepare for broader cryptocurrency adoption, football fans are increasingly engaging with crypto, marking a significant cultural shift. The World Cup serves as a pivotal platform for this interaction, highlighting the sport's influence on financial trends.
  • This development is crucial as it indicates a growing intersection between traditional finance and sports, with football acting as a gateway for crypto adoption among fans. The enthusiasm from the football community could drive further institutional interest and investment in cryptocurrency.
  • The rise of platforms like Fanatics Markets, which allows users to trade on event outcomes, and the emphasis from leaders like Coinbase's CEO on the necessity for banks to adapt to stablecoin technology, reflect a broader trend where sports and finance converge, potentially reshaping the landscape of both industries.
— via World Pulse Now AI Editorial System

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