’Sunk-cost-maxxing’ is killing long-term crypto development

CointelegraphMonday, November 3, 2025 at 3:39:23 AM
’Sunk-cost-maxxing’ is killing long-term crypto development
In a recent discussion, Rosie Sargsian from Ten Protocol highlighted a troubling trend in the cryptocurrency space known as 'sunk-cost-maxxing.' This phenomenon, characterized by rapidly changing product cycles and constant shifts in focus, is hindering long-term development and innovation in the industry. Sargsian argues that this lack of commitment prevents projects from reaching their full potential, ultimately stifling growth and progress in the crypto world. Understanding this issue is crucial for investors and developers alike, as it underscores the need for stability and patience in a market often driven by quick returns.
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