Wicked forever: the enduring appeal of The Wizard Of Oz
PositiveEntertainment

- The musical sequel 'Wicked: For Good' has captivated audiences globally, achieving a remarkable $30.8 million in previews, the highest pre-opening gross of the year. This success comes as the original 1939 film 'The Wizard of Oz' continues to hold a significant place in pop culture, nearing its 100th anniversary.
- This development is crucial for Universal, as the strong box office performance of 'Wicked: For Good' not only solidifies the franchise's popularity but also enhances its reputation in the competitive entertainment landscape, showcasing its ability to attract both new and returning viewers.
- The ongoing success of the 'Wicked' franchise reflects broader trends in the entertainment industry, where nostalgia and adaptations of classic stories are increasingly favored. This phenomenon highlights a growing appetite for musical adaptations and collaborations, as seen with the integration of 'Wicked' into popular shows, further expanding its cultural footprint.
— via World Pulse Now AI Editorial System







