Jollibee Takes on Colonel Sanders in a Battle for US Palates

BloombergFriday, September 26, 2025 at 1:01:16 AM
Jollibee Takes on Colonel Sanders in a Battle for US Palates
Jollibee, the Filipino fast food giant, is making a bold move to expand its presence in North America by planning to open 350 new stores across the US. This ambitious strategy aims to introduce American consumers to unique offerings like banana ketchup spaghetti and ube pies. The success of this expansion could significantly reshape the fast food landscape in the US, showcasing the growing popularity of international cuisines and the potential for diverse flavors to capture the hearts and taste buds of American diners.
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