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Wall Street Is Pushing Private Assets Into 401(k)s. We Asked Whether Anyone Wants Them.

The Wall Street Journal•Sunday, October 12, 2025 at 11:00:00 AM
NeutralFinancial Markets
Wall Street Is Pushing Private Assets Into 401(k)s. We Asked Whether Anyone Wants Them.
A recent survey by Harris Poll for the Wall Street Journal reveals that only 10% of Americans are unhappy with their 401(k) investment options, indicating a general satisfaction with current offerings. However, the survey also suggests that many individuals are open to new investment opportunities, particularly in private assets. This insight is significant as it highlights a potential shift in how retirement savings could evolve, especially if financial institutions respond to this openness by introducing more diverse investment choices.
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