Premier League clubs turn to hidden gambling partners to beat sponsorship ban

The Guardian•Thursday, October 16, 2025 at 7:00:01 AM

The Premier League is facing a significant challenge as eleven clubs, including Aston Villa and Chelsea, must find new principal sponsors due to a ban on front-of-shirt advertising for betting companies. This change is expected to hit the clubs financially hard, as gambling operators typically offer higher sponsorship rates compared to other industries. The lack of response from several clubs, including Leeds and Nottingham Forest, raises concerns about their strategies moving forward. This situation highlights the ongoing tension between sports sponsorship and gambling regulations, making it a crucial issue for the league's financial health.

— Curated by the World Pulse Now AI Editorial System

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