Going Fragrance-Free Is the Right Move for Kering as Gucci Flounders
PositiveFinancial Markets

Kering's decision to sell its beauty division to L’Oréal marks a strategic shift that will reduce its debt and enhance its focus on core brands like Gucci. This move is significant as it allows Kering to streamline operations and potentially improve profitability, especially at a time when Gucci has been struggling. By going fragrance-free, Kering is positioning itself for a more sustainable and focused future in the luxury market.
— Curated by the World Pulse Now AI Editorial System