Going Fragrance-Free Is the Right Move for Kering as Gucci Flounders

The Wall Street JournalMonday, October 20, 2025 at 2:54:00 PM
Going Fragrance-Free Is the Right Move for Kering as Gucci Flounders
Kering's decision to sell its beauty division to L’Oréal marks a strategic shift that will reduce its debt and allow for a sharper focus on its core luxury brands. This move is particularly significant as Gucci has been struggling, and by streamlining operations, Kering aims to enhance its overall performance and brand strength in the competitive luxury market.
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