Shein takes on key Amazon product line

The competition between Shein and Amazon highlights significant shifts in the e-commerce landscape. Since Shein's entry in 2015, it has emerged as a formidable competitor to Amazon, which has long been a leader in online shopping. This rivalry is part of a larger trend where companies are reassessing their reliance on established markets, as discussed by Gina Raimondo at the Council on Foreign Relations, emphasizing the need to reduce dependence on China. Additionally, the rise of new financial hubs like India's GIFT City, as noted in recent reports, indicates a global shift in economic power dynamics, further complicating the competitive landscape for established players like Amazon.