Target’s $1 Billion-Plus Universal Thread Denim Brand Reboots For Better Fit, Higher Quality, And More

ForbesWednesday, October 29, 2025 at 9:00:00 AM
Target’s $1 Billion-Plus Universal Thread Denim Brand Reboots For Better Fit, Higher Quality, And More
Target is making waves in the fashion world by relaunching its $1 billion denim brand, Universal Thread. With a focus on better fit, higher quality, and a variety of new washes, this reboot aims to meet the evolving needs of customers. This matters because it shows Target's commitment to enhancing its product offerings and staying competitive in the retail market, especially in the denim category.
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