Ducati CEO Bets on Off-Road Growth
PositiveFinancial Markets

Ducati is making a bold move into the off-road segment by launching its first motocross lineup, a decision that aligns with its strategy to fuel growth amidst economic challenges. North America CEO Jason Chinnock highlighted this initiative during an interview, showcasing the brand's resilience and refusal to slow down despite an economic slowdown. This launch is particularly significant as it coincides with Ducati's 100-year anniversary, marking a century of innovation and performance in the motorcycle industry. By venturing into motocross, Ducati aims to tap into the growing demand for off-road biking, which could provide a new revenue stream and attract a broader customer base. The company's confidence in this market shift underscores its commitment to evolving with consumer preferences and maintaining its competitive edge in the motorcycle market.
— via World Pulse Now AI Editorial System