Glass Skin and Snail Mucin: South Korea’s Journey to Global Beauty Power

The New York TimesTuesday, November 11, 2025 at 1:25:14 AM
Glass Skin and Snail Mucin: South Korea’s Journey to Global Beauty Power
The expansion of Amorepacific into the United States marks a pivotal moment for South Korea's beauty industry, which is increasingly recognized as a global power. This move is fueled by a rising interest in South Korean beauty products, characterized by innovative ingredients like snail mucin and the pursuit of 'glass skin' aesthetics. As Amorepacific joins other competitors in the U.S. market, it highlights a broader trend where South Korean brands are not only gaining popularity but are also reshaping beauty standards worldwide. The growing presence of these products in the U.S. reflects a significant cultural exchange and a shift in consumer preferences towards K-beauty, which emphasizes skincare and natural beauty. This expansion is not just about market growth; it represents a cultural phenomenon that underscores the influence of South Korean beauty trends on a global scale.
— via World Pulse Now AI Editorial System

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