Guinness maker appoints former Tesco boss to stem flagging sales

Diageo, known for its flagship product Guinness, is facing challenges with flagging sales, prompting the appointment of a former Tesco executive to lead the company. This decision reflects a broader trend in the beverage industry, where companies are increasingly seeking experienced leaders from retail backgrounds to navigate changing consumer preferences and market dynamics. The hope is that the new leadership will bring innovative strategies to reignite sales and enhance brand visibility. As Diageo aims to recover its market position, this appointment could signal a pivotal shift in its operational approach, aligning with recent industry movements that emphasize adaptability and consumer engagement.